This is a local-intent market with real money behind it: “waste management” has 823,000 monthly searches, “waste connections” 135,000, “waste management service” 60,500, and “residential garbage pickup” 40,500. The dataset also shows high commercial intent and CPCs like $4.34 for “waste management service,” $4.77 for “residential garbage pickup,” and $8.26 for “waste pro.”