Pest control routing breaks on phones. That’s the wedge.

THE EVIDENCE

50 keywords in the seed cluster

QUESTION

What is the average cost of pest control in my area?

REVIEW

UI layout breaks on certain phone screens

THE MARKET

The pest-control cluster is pulling serious demand: 50 keywords average 95,078 monthly searches with $8.14 average CPC, and 12% of intent is commercial. The niche query "pest control route sheets" alone shows 760 total mentions, which is small but specific enough to signal a workflow gap.

WHAT PEOPLE ARE SAYING

"UI layout breaks on certain phone screens","Top buttons hidden by notification/status bar","Screen fit issues make app unusable"

THE GAP

Adjacent route apps are well-rated overall, but the negative reviews are brutal on mobile execution: overlays, hidden controls, and broken screen fit. That’s exactly what kills field adoption when crews are trying to close jobs from a truck seat.

THE BUILD

Build a pest-specific route sheet that turns booked jobs into a phone-first technician agenda: stops, drive time, service windows, checklists, and ETA updates. Sell first to 5–50 tech pest-control operators and dispatchers who already feel the pain of generic field apps on real devices.

WEEKEND MVP

Import jobs from a CSV and generate a mobile route sheet with ETA, checklist, and exception alerts.