Roach search intent is huge — but software buyers are the real bet

THE MARKET

The cockroach cluster is massive: "cockroach pest control" shows 165,000 volume and "cockroach control" shows 135,000 volume, while the broader pest-control set averages 95,078 monthly volume across 50 keywords. Commercial intent is also expensive, with avg CPC at $8.14 and "pest control" at $26.76.

WHAT PEOPLE ARE SAYING

"How do I permanently get rid of roaches?","What is the best way to get rid of roaches quickly?","Can you 100% get rid of roaches in your house?"

THE GAP

The problem is not lack of info; it’s lack of a structured workflow. Existing solutions are generic advice, brand-led exterminator sites like Orkin and Terminix, or broad pest software that doesn’t map room-by-room treatment, follow-up, and prep.

THE BUILD

Build a cockroach-specific ops tool for exterminators first: room-by-room treatment plans, bait/spray schedules, customer prep instructions, and repeat-visit tracking. Then add a consumer mode as a lead-gen funnel, not the core business.

WEEKEND MVP

A web form that generates a printable roach treatment checklist + follow-up schedule from 8 questions.