The load board isn’t the product — margin is

THE EVIDENCE

Keyword count: 51

QUESTION

How much does it cost to move a 20 ft container?

Average volume: 226.7

THE MARKET

The cluster shows repeated pricing questions like "How much does it cost to move a 20 ft shipping container?" and "How much do car haulers make per load?" Across 51 keywords, average CPC is $9.46 and 8 are transactional, which is enough to support a decision-support tool.

WHAT PEOPLE ARE SAYING

"How much does it cost to move a 20 ft shipping container?","What is the rate for hauling heavy equipment?","How much do car haulers make per load?"

THE GAP

Existing apps are mostly GPS, load boards, and carrier dashboards. What’s missing is a simple answer to: which lane, load, or route actually makes money after fuel and deadhead.

THE BUILD

Build a lane-margin calculator for one niche first, like car haulers or container haulers. Let users plug in fuel, miles, deadhead, and rate, then benchmark against lane-level margins so dispatchers and owner-operators can standardize quotes.

WEEKEND MVP

A spreadsheet-style web app that calculates per-load profit from miles, fuel, and rate.