NA beer search has money in it — and a trust gap

THE EVIDENCE

non-alcoholic craft beer" — 27,100 monthly searches

QUESTION

How to book an appointment on Acuity Scheduling?

CPC for "non-alcoholic craft beer": $2.37

THE MARKET

The core keyword cluster includes "non-alcoholic craft beer" at 27,100 monthly searches with $2.37 CPC and low competition (0.2). The broader set is commercially active too: average keyword volume is 31,514 across 50 terms, with 19 commercial keywords and 26 informational ones.

WHAT PEOPLE ARE SAYING

"What is the best non-alcoholic craft beer?","Can I drink NA beer on metronidazole?","Is alcohol-free beer ok for gout?"

THE GAP

Current apps skew toward drink reviews or store catalogs, and the review themes are ugly: "App not working / crashes," "Slow performance," and "Privacy concerns about location access." That leaves room for a cleaner, trust-first discovery layer that doesn’t feel sketchy.

THE BUILD

Build a searchable catalog of alcohol-free beers with ingredients, style, ABV, and plain-English safety pages for common questions. Sell the consumer side first with SEO and affiliate links, then add paid brand/retailer listings once traffic proves conversion.

WEEKEND MVP

Ship a directory of 50 NA beers with filters for style, calories, and nearby stockists.